Wednesday, September 7, 2011

INE Performance Task

  • Advertisement Option 1

    • Create a 30-60 sec video/animation commercial to promote your product
    • A storyboard and commercial scripts must be handed in by Week 10 lesson to your I&E teacher
    • No lewd acts or vulgarities or anything that is deemed racially insensitive can be used
    • Completed video commercial must be posted on your group’s product blog by Term 4  Week 3.
    • The following disclaimer must be stated clearly at the end of your commercial
    •  Disclaimer:  This commercial is entirely an I&E project for academic purposes only. No real product/service shown in this commercial is being manufactured or sold.
  • Advertisement Option 2

    • Create 3 sets of poster advertisement to market your products/services in the newspaper or billboards. Posters should be in a sequel format with meaningful continuous link
    • A set of advertisement sketches together with rationale of ideas must be handed in by Week 10 lesson to your I&E teacher 
    • No lewd acts or vulgarities or anything that is deemed racially insensitive can be used
    • Completed posters must be posted on your group’s blog by Term 4 Week 3
    • Disclaimer:  This advertisement is entirely an I&E project for academic purposes only. No real product/service shown in this advertisement is being manufactured or sold.


  • Excellent
    Good
    Developing
    Needs Improvement
    Message
    The main message on the company’s product’s positioning and tagline is clear and impactful. 
    The main message on the company’s product’s positioning and tagline is clear but not so impactful. 
    The main message on the company’s product’s positioning and tagline for the product is not clear. 
    There is no main message on the company’s product’s positioning and tagline at all.
    Creativity
    The advertisement is of good quality, creative with new concepts offering different perspectives.

    The advertisement is of good quality, creative but with concepts that are modified / adapted from others.

    The advertisement is of average quality, not so creative and uses concepts that are not original.

    The advertisement is of poor quality, not creative and doesn’t offer any new or different perspectives to the concepts used.
    Persuasiveness
    The advertisement is very persuasive in creating the desire to own the product.
    The advertisement is persuasive in creating the desire to own the product.
    The advertisement is fairly persuasive in creating the interest in the product.
    The advertisement is not persuasive at all in creating any interest or desire to own the product.

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